When a Big Budget Turns Into a Big Failure
Today’s film is special in many ways—but unfortunately, in a negative sense.
The Marvel Cinematic Universe (MCU) is the most successful film franchise in the world, where earning a billion dollars at the box office is almost routine. In 2019, Captain Marvel was released and achieved massive commercial success. Later, the TV series based on the Pakistani-origin superhero Ms. Marvel also gained significant popularity. Naturally, it was expected that a combined sequel featuring both would be highly successful.
This was the MCU’s first film with all female lead characters, and it was also directed by a woman. Marvel spared no expense when investing in this female-led project. The film’s budget exceeded $374 million, which was even higher than mega-blockbusters like Avengers: Endgame and Infinity War.
However, the results were completely opposite to expectations. Audiences simply did not like the film. There was no chemistry between the three heroines, the story felt lifeless, and flaws in direction were clearly visible. The film failed to even recover 70% of its budget, ending its run at $206 million worldwide.
This became Marvel’s first true “box office bomb.”
As a result, the MCU has decided not to continue this series further. It is now very unlikely that Captain Marvel’s once-glorious character will be seen again in a solo film.
How do you think this franchise is going, and should it continue or not? Share your thoughts in the comments.
Naseer Rind
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